More Cuties is a small business specializing in the production of handmade and knitted apparel for babies. The company's core values are centered around quality, organic materials, and the handcrafted touch. More Cuties' mission is to provide natural products, promote the popularity of handmade goods, spread joy through their products, and bring happiness to customers.
During the design process, we decided to adopt a natural and organic look and feel of the design. I designed a clean and elegant wordmark featuring the distinctive heart symbol over the 'i,' serving as the focal point of the brand identity. To add interest and fun to the brand, I designed extra graphic elements such as badges, symbols, taglines and brand patterns. This design embodies the essence of More Cuties' dedication to quality, organic craftsmanship, and the creation of a joyful and loving environment for newborns.